Kerem Bürsin became the first local face of the world-famous clothing brand H&M Turkey in 2019. It was introduced with a magnificent launch with Kerem Bürsin as the face of the advertisement. The first commercial, inspired by Kerem Bürsin's life, received great acclaim. The second commercial of Kerem Bürsin & HM, which met with advertisement lovers as an interactive advertisement, got full marks and kept the agenda quite busy.