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Launched under the label of Aşşşirı Delicious, the commercial film has been the subject of more than 46,000 content and comments on Twitter, 15,000 of which are from abroad. With the teasers published on Kerem Bürsin's Instagram page just before the campaign, the commercial film with a total number of views exceeding 10 million was shot in Bodrum in 2 days.